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Art in marketing

Art can have tremendous impact on all aspects of life and marketing is part of our todays life. Every second we are being encountered with a new advertising, new brands and what makes it unique and stick to our mind is only art since art is not just touching the eye, it touches our soul.

Ancient cave paintings, marvelously huge buildings, finely crafted renaissance statues, and modern graffiti murals may all seem vastly different. However, they all have one thing in common; all are works of art and ways humans have expressed themselves throughout thousands and thousands of years. Art and music gave us the ability to connect. No matter what race, nationality, ethnicity, or sexuality, one can appreciate and form connections through them. The impact of art on our lifestyle is immeasurable.

 

Thousands of years ago, when humans first began painting on cave walls, they did so in order to communicate and tell stories. It served as a way to remember their accomplishments in life. Some cavemen even used animation techniques to imitate an object moving in order to entertain their children. Later on, after the creation of different languages and writing systems,  people still used art forms such as music and poetry to tell their stories. Songs telling the story of a divine love, a great feat of heroism, or perhaps a tragic end to someone’s life were ways for people to bond and learn valuable life lessons.

 

Over time, many great empires rose and fell, but their influence stood visible in the artistic monuments that they left behind. One can imagine the splendor and beauty of those bygone eras by just looking at monuments such as: the great pyramids of Giza, the Great Wall of China, and the Roman Collesseum. These architectural marvels were not only objects of admiration, but they were places of gathering. People could conversate, eat together, and enjoy different types of entertainment, forming valuable connections with one another. Art was so important that even rulers who had a reputation for being ruthless, chose to keep and appreciate the art of other conquered nations. For example, the Mongols who were known for being ruthless, had a favorable attitude towards art from different cultures and encouraged cultural exchange. They introduced East Asian arts to West Asia and viceversa.

 

In modern times, art and music can be different than the traditional ideals of both, but they still evoke strong feelings in their audience. Many different styles of art were created to protest the old ways of living. One example is the dada movement in which emphasis was put on ugliness instead of beauty. Dada art pieces may not be aesthetically pleasing to look at like baroque paintings, but they have the ability to emotionally move someone nonetheless. Another example is impressionistic music. Impressionist pieces are less structured and free, they are flowy, beautiful and challenge the traditional norms of music. These emerging art trends not only different but they symbolize the cultural changes happening in a society. Art and music can have an extraordinary effect on the way one views other lifestyles. Something such as graffiti art is intentionally painted in public places in order to raise awareness about important sociopolitical issues.

 

Overall, art and music have the power to move nations and impact our lives forever. Over the past thousands of years art was the ultimate form of self expression. Even if one couldn’t speak, read, or write, they could produce inspiring pieces of art. That is why one can listen to a piece of music in a foreign language, and still feel the urge to dance. One can play an instrument with complete strangers, without feeling afraid. One can admire a painting hung up in a museum, and feel goosebumps rising along their arms. Art has no barriers or constrictions, for art is the universal language.

 

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